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    Privacy Policy

    Last Updated: January 2025

    Built For Tradies

    ABN: 76 683 302 785

    This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

    1. Information We Collect

    1.1 Information You Provide

    • Name and business name
    • Email address
    • Phone number
    • Business address
    • Payment information (processed securely through Stripe)
    • Website content (text, images, logos)
    • Business details (services offered, service areas)

    1.2 Information We Collect Automatically

    • Website usage data (pages visited, time spent, clicks)
    • Device information (browser type, IP address, operating system)
    • Cookies and similar tracking technologies
    • Call recordings and SMS messages (when using our automation features)

    1.3 Information From Third Parties

    • Google Business Profile data
    • Social media profile information (if you connect these services)
    • Customer reviews and testimonials
    • Lead information captured through your website forms

    2. How We Use Your Information

    We use your information to:

    • Provide and maintain our services (website hosting, automation, support)
    • Process payments and send billing communications
    • Build and maintain your website
    • Set up and manage marketing automations
    • Track and analyze website performance
    • Communicate with you about your account and services
    • Send service updates and important notices
    • Improve our services and develop new features
    • Comply with legal obligations
    • Prevent fraud and ensure security

    3. How We Share Your Information

    3.1 Service Providers

    We share information with third-party service providers who help us deliver our services:

    • GoHighLevel (HighLevel Inc.): Website hosting, CRM, and automation platform
    • Stripe: Payment processing
    • Google: Analytics, advertising, business profile management
    • Meta (Facebook): Advertising and pixel tracking
    • Email service providers: For transactional and marketing emails
    • SMS providers: For text message automations

    3.2 Business Transfers

    If Built For Tradies is acquired, merged, or sold, your information may be transferred to the new owner.

    3.3 Legal Requirements

    We may disclose your information if required by law, court order, or government authority, or to protect our rights, property, or safety.

    3.4 With Your Consent

    We may share your information for purposes not covered here with your explicit consent.

    3.5 We Do Not Sell Your Information

    We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

    4. International Data Transfers

    Some of our service providers are located outside Australia (primarily in the United States). By using our services, you consent to your information being transferred to, stored, and processed in these jurisdictions. We ensure these providers maintain appropriate data protection standards.

    5. Cookies and Tracking Technologies

    5.1 What We Use

    • Essential Cookies: Required for website functionality
    • Analytics Cookies: Google Analytics to understand how visitors use our site
    • Marketing Cookies: Facebook Pixel and Google Ads for advertising and remarketing

    5.2 Your Choices

    You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

    6. Data Security

    We implement reasonable security measures to protect your information:

    • Secure Socket Layer (SSL) encryption for data transmission
    • Secure servers and encrypted databases
    • Regular security audits and updates
    • Limited employee access to personal information
    • Secure payment processing through PCI-compliant providers (Stripe)

    However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

    7. Data Retention

    7.1 Active Accounts

    We retain your information for as long as your account is active or as needed to provide services.

    7.2 After Cancellation

    • Website content and backups: Deleted 30 days after cancellation
    • Billing and payment records: Retained for 7 years (Australian taxation requirements)
    • Communication records: Retained for 2 years
    • Analytics data: Anonymized and retained indefinitely

    7.3 Legal Obligations

    We may retain certain information longer if required by law or for legitimate business purposes (dispute resolution, fraud prevention).

    8. Your Rights

    Under Australian Privacy Principles, you have the right to:

    8.1 Access

    Request access to the personal information we hold about you.

    8.2 Correction

    Request correction of inaccurate or incomplete information.

    8.3 Deletion

    Request deletion of your personal information (subject to legal retention requirements).

    8.4 Restriction

    Request restriction of processing in certain circumstances.

    8.5 Data Portability

    Request a copy of your data in a structured, machine-readable format.

    8.6 Object

    Object to processing of your information for direct marketing purposes.

    8.7 Withdraw Consent

    Withdraw consent for data processing where consent is the legal basis (this may affect service delivery).

    To exercise these rights, contact us at builtfortradies.au@gmail.com.

    9. Marketing Communications

    9.1 Promotional Emails

    You may receive promotional emails about our services, new features, or special offers.

    9.2 Unsubscribe

    You can unsubscribe from marketing emails at any time by:

    • Clicking the "unsubscribe" link in any email
    • Emailing builtfortradies.au@gmail.com with "Unsubscribe" in the subject line
    • Logging into your account and updating preferences

    9.3 Service Communications

    Even if you opt out of marketing, we will still send essential service-related communications (billing, account notifications, service updates).

    10. Third-Party Websites

    Our website and services may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

    11. Children's Privacy

    Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware we have collected information from a child, we will delete it promptly.

    12. Changes to This Privacy Policy

    12.1 Updates

    We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

    12.2 Notification

    We will notify you of material changes by:

    • Posting the updated policy on our website
    • Sending an email to your registered address
    • Updating the "Last Updated" date at the top of this policy

    12.3 Continued Use

    Your continued use of our services after changes take effect constitutes acceptance of the updated Privacy Policy.

    13. Contact Us

    For privacy-related questions or to exercise your rights:

    Email: builtfortradies.au@gmail.com

    ABN: 76 683 302 785

    Response Time: We will respond to privacy requests within 30 days.

    14. Complaints

    If you believe we have breached the Australian Privacy Principles, you may lodge a complaint by:

    1. Contacting us at builtfortradies.au@gmail.com
    2. We will investigate and respond within 30 days

    If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

    • Website: www.oaic.gov.au
    • Phone: 1300 363 992
    • Email: enquiries@oaic.gov.au

    15. Consent

    By using our services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.